Sorter.AI - Market Intelligently Using Psychology

Meet the team.

The Sorter AI team came together with a shared passion to help create a more beautiful and uniquely personal online experience. 

 

A team of marketers, engineers, data scientists, neuroscience enthusiasts, and sales leaders driving toward a north star to build tools that will democratize neuromarketing.

 

Interested in joining us? Send us a note.

Sorter AI - Neuromarketing Made Easy

Market Intelligently Using Psychology

William Ballance
CEO
Will envisioned Sorter while trying to scale his previous startup Alum, a platform for mobile alumni engagement and giving, in the EdTech space.

Previously he was an early sales hire at Springbot, a big data-driven marketing automation platform for online stores.

Prior to that he was employee #1 at a daily deal platform where he oversaw sales expansion from $30k to $2.5MM and market launches in Atlanta, New York, and San Francisco.


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William Allred
COO
Will joined Sorter full time the day after winning TechStars Startup Weekend 2018.

Previously, Will had been leading all digital initiatives and projects at TopRight Partners, a boutique strategic marketing firm.

Prior to TopRight, Will was an initial member of the Elective Provider Solutions team at Healthgrades where he helped design and implement a go to market strategy for a previously untapped market.



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Elan Grossman
Data Scientist
Elan joined Sorter while a machine learning engineer and data scientist at Home Depot. He is a graduate of Georgia Tech.

Previously, he was an Interface Engineer and Data Analyst at Phillips.

Elan is published for his work on "Systematic hole-shifting of L-type nanocavity with an ultrahigh Q factor"





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Carlie Ladinsky
Neuromarketing Researcher
Carlie is Vice President of the Neuroscience Club at Georgia Tech where she works under Dr. Rick Thomas in the Decision Processes Lab.

There she utilizes a range of experimental methodologies and computational techniques to investigate decision-making phenomena.

Carlie's specific interest in neuromarketing is helping us evaluate and generate relevant research.

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Maria Joyner
Advisor
Maria was a co-founder and VP of Marketing at Synapp.io, an e-mail marketing deliverability and compliance solution that was acquired by DataValidation.

Synapp.io was a 500 Startups backed company, a Flashpoint GT Accelerator Graduate, and an ATDC Select Company.






Jim Berryhill
Advisor
Jim is the founder and CEO of DecisionLink, a value selling automation platform for enterprise teams.

Previously Jim was VP of Corporate Accounts at Hewlett-Packard, a top 1% employee while VP of Sales at Siebel (Oracle), and the only 3-time Worldwide Division of the Year recipient at CA Technologies.





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