Sorter.AI - Market Intelligently Using Psychology

Meet the team.

The Sorter AI team came together with a shared passion to help create a more beautiful and uniquely personal online experience. 


A team of marketers, engineers, data scientists, neuroscience enthusiasts, and sales leaders driving toward a north star to build tools that will democratize neuromarketing.


Interested in joining us? Send us a note.

Sorter AI - Neuromarketing Made Easy

Market Intelligently Using Psychology

William Ballance
Will envisioned Sorter while trying to scale his previous startup Alum, a platform for mobile alumni engagement and giving, in the EdTech space.

Previously he was an early sales hire at Springbot, a big data-driven marketing automation platform for online stores.

Prior to that he was employee #1 at a daily deal platform where he oversaw sales expansion from $30k to $2.5MM and market launches in Atlanta, New York, and San Francisco.

William Allred
Will joined Sorter full time the day after winning TechStars Startup Weekend 2018.

Previously, Will had been leading all digital initiatives and projects at TopRight Partners, a boutique strategic marketing firm.

Prior to TopRight, Will was an initial member of the Elective Provider Solutions team at Healthgrades where he helped design and implement a go to market strategy for a previously untapped market.

Jonathan Cantrell
Data Pipeline Architect
Jonathan (JC) was an original engineering hire and Head of Ops at Springbot where he and Will B met in 2015.

JC was responsible for scaling the backend of Springbot from 10 users to thousands and managing the data ingestion unit that processed millions of data points.

After Springbot, JC went to Terminus: an AdTech platform. He holds a degree in mathematics with a focus on computer science.

Elan Grossman
Data Scientist
Elan joined Sorter while a machine learning engineer and data scientist at Home Depot. He is a graduate of Georgia Tech.

Previously, he was an Interface Engineer and Data Analyst at Phillips.

Elan is published for his work on "Systematic hole-shifting of L-type nanocavity with an ultrahigh Q factor"

Carlie Ladinsky
Neuromarketing Researcher
Carlie is Vice President of the Neuroscience Club at Georgia Tech where she works under Dr. Rick Thomas in the Decision Processes Lab.

There she utilizes a range of experimental methodologies and computational techniques to investigate decision-making phenomena.

Carlie's specific interest in neuromarketing is helping us evaluate and generate relevant research.

Sammy Sorter
Chief Sorting Officer
Sammy Sorter was born during Techstars Startup Weekend and leads the charge on the frontline of ingesting, analyzing, and sorting data.

As Chief Sorting Office, Sammy ensures data is properly cleansed, formatted, processed, and made actionable for our clients.

Above all else, Sammy makes sure the Sorter Data Pipeline operates with the highest security.


Strategic Advisors

Maria Joyner
Maria was a co-founder and VP of Marketing at, an e-mail marketing deliverability and compliance solution that was acquired by DataValidation. was a 500 Startups backed company, a Flashpoint GT Accelerator Graduate, and an ATDC Select Company.

Jim Berryhill
Jim is the founder and CEO of DecisionLink, a value selling automation platform for enterprise teams.

Previously Jim was VP of Corporate Accounts at Hewlett-Packard, a top 1% employee while VP of Sales at Siebel (Oracle), and the only 3-time Worldwide Division of the Year recipient at CA Technologies.
Aaron Biddar
Aaron was the founder and CEO of Synthio, a customer data platform that automates the cleansing, standardization, and synthesis of contact data for
companies including Oracle, Microsoft, and Gartner.

Synthio has been listed in the Inc. 5000 and ranked among Georgia Technology's Top 40.
Austin Ogilvie
Austin was the founder and CEO of Yhat, a data science and predictive model deployment platform that was part of the Y Combinator S15 cohort.

In 2017 Yhat was acquired by Alteryx, a publically traded data science software company.

Christian Ries
Christian is the founder and CEO of JonnyOnIt, a platform that connects homeowners with service providers.

Previously, Christian was a corporate sales trainer at Aflac with a specialization is psychological-based selling.

Dr. Kivan Polimis
Kivan is a researcher at Italy's Università Bocconi with a focus on applying data science to social dynamics.

Prior to that Kivan was a Civic Fellow at Microsoft. He is a graduate of Princeton University, University of North Carolina Chapel Hill, and the University of Washington.


Apply for the Private Beta

Limited spots available

General Questions? E-Mail Us

Made with 🍑 in Atlanta, Georgia

© 2018 Sorter, Inc.